Lets face it, the vast majority of Human Resources personnel don't get blogging. It's a foreign entity to them filled with myths and legend. It takes a special individual to start and maintain a blog and HR is just too busy.
Thats why I came up with the idea for Jobs in Pods. Not only does it allow employers to create audio job descriptions and promote their employment brand but it's also a blog. The blog aspect of the site adds value by attracting search engine traffic to each and every post. So any employer who does a jobcast will attract passive candidates through people doing keyword searches.
Just look at these examples;
A search for "vertrue jobs" shows that their podcast on Jobs in Pods is #3 result on google.
A search for "zoominfo jobs" shows that their podcast on Jobs in Pods is #1 result on google.
A search for "tmobile engineering jobs" shows that their podcast on Jobs in Pods comes up as the #2, #3 result on google, via feeds we setup on various podcast directory sites.
So my lesson for you today is that blogging is good, blogging is great. It's time for HR to outsource their blogging efforts to sites like Jobs in Pods. We know what we're doing.
Showing posts with label Employer Branding. Show all posts
Showing posts with label Employer Branding. Show all posts
Wednesday, July 25, 2007
Why Employers Should Start Their Own Social Network
Ok so I'm a big fan of Ning, the company that powers this site as well as RecruitingBlogs.com. In as little as 5 minutes anyone can create their own social network. There's even a premium version which allows you to remove the ads and point to your own domain.
This got me thinking that employers can take advantage of this technology to recruit. Here's how:
1. Create a social network for your company geared towards the industry you recruit for.
2. Require your recruiters to create content on it. Post your jobs. Give information on your interview process, etc.
3. Invite key employees to share content about what its like to work there and give a day-to-day look at their jobs.
4. Promote it on your main company career site to drive job seeker traffic. Give them incentives to become a member so that you can maintain a relationship with these candidates.
5. Use it as a PR tool to make new product announcements, personnel changes, etc.
Its cheap and easy to do this. But it takes a commitment. Today's group of job seekers demand new and unique ways of communicating with your company. It's time employers started engaging this "iPod" generation on their own level.
It's time for HR to "cowboy up". Who among you will be the first?
For yet another unique recruiting idea, click here.
This got me thinking that employers can take advantage of this technology to recruit. Here's how:
1. Create a social network for your company geared towards the industry you recruit for.
2. Require your recruiters to create content on it. Post your jobs. Give information on your interview process, etc.
3. Invite key employees to share content about what its like to work there and give a day-to-day look at their jobs.
4. Promote it on your main company career site to drive job seeker traffic. Give them incentives to become a member so that you can maintain a relationship with these candidates.
5. Use it as a PR tool to make new product announcements, personnel changes, etc.
Its cheap and easy to do this. But it takes a commitment. Today's group of job seekers demand new and unique ways of communicating with your company. It's time employers started engaging this "iPod" generation on their own level.
It's time for HR to "cowboy up". Who among you will be the first?
For yet another unique recruiting idea, click here.
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