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Monday, August 6, 2007

Don't Praise Employees...Praise Their Work or Abilities

"I don't get it! If I tell an employee how well he did a certain work task, did I not just praise the employee?" No, what you did was praise the work done by the employee.

"What's the difference?"

When you praise an employee and not the work you are communicating to the employee that you value him or her as a person, instead of saying that you value a particular skill he or she possesses or the amount of hard work it took to get a certain job done. For example, Debbie is a salesperson who just signed up a new customer for your company. Now you have a choice, you can either tell Debbie that she is a great and terrific person, or you can tell Debbie that you appreciate all the hard work she did in order to sign-up the new customer.

"I still don't get it!"

When you praise Debbie as a person, you tell Debbie that she is a great person in all aspects of her work. She is great in sales, she is great at how she gets along with coworkers, and she is great in how she completes all the detailed paperwork that you require etc...etc... However, when you praise the work Debbie just did to secure a new customer, you praise Debbie on only one of her job duties, i.e., sales.

"Okay, I get the difference, but what's the big deal?"

A supervisor's job duties include being able to motivate and discipline employees. Overall, it is much easier to motivate an employee than to successfully discipline an employee. For instance, lets go back to the example of Debbie. In reality Debbie is really a mediocre salesperson who not only has poor sales numbers each month, but also comes to work late and tends to take long lunch breaks. Debbie's coworkers constantly complain about her lateness and are starting to wonder if you are favoring her over them. You see potential in Debbie to become a successful salesperson, but you know that unless she disciplines herself more she will only become a company liability.

What do you think will be easier? To talk with Debbie about her performance problems after you just indicated that she is a great and terrific person or after you just praised her work in obtaining a new customer. Not sure? Let's review the two options you could take with Debbie.

Option #1

As Debbie's supervisor, you told Debbie that she was a great and terrific person on Monday, and on Thursday you tell her that she must start to take shorter lunch breaks and come to work on time. Now what do you think Debbie's reaction will be? Most likely she will be completely dismayed and confounded about why you told her on Monday that she was terrific, and in a matter of few days, she is now a terrible person for coming to work late and taking too long at lunch. "Don't great and terrific employees get a few perks," says Debbie? Debbie is also likely to think that you are just another crazy boss from hell. After your unsuccessful discussion with Debbie, she becomes unmotivated, does not bring in another new customer for weeks, and calls in sick three days in a row. Eventually, she takes a job with another company after she has used up all her sick leave and vacation time.

Option #2

As Debbie's supervisor, you told Debbie on Monday that you saw how her persistence and sales skills successfully created a new customer for the company. On Thursday, you tell Debbie that even though she demonstrated high quality skills on Monday, she still has much to learn about how to use those skills consistently to bring up her sales numbers. You inform her that on Monday you saw the salesperson that she has the potential to become. Next, you tell Debbie that in order for her to develop her potential, she will need to make it to work on time and also to take the same amount of time on her lunch breaks as her coworkers. You tell Debbie that a successful employee not only has good sales numbers, but a successful employee is also a good team player. Lastly, you indicate that you are only giving a verbal warning at this time, and hope that she can use the same skills that allowed her to bring in a new customer account, to help herself come to work and return from lunch on time. Debbie accepts your statements and decides that she will work harder to come to work on time, take shorter lunch breaks, and improve her sales numbers.

In sum, it is best to praise an employee for either their hard work or a particular skill that led to a successful work outcome. Praising the employee for hard work or a particular skill, allows you to later discipline or point out areas of needed improvement without having the employee think you dislike them, as happens when you praise the person.


Happy Working,


Gary Vikesland, MA LP CEAP
Employer-Employee.com